Visit Oban
Inspiring visitors to visit Scotland’s Seafood Captial and providing in-destination information through keyword-rich blog articles.
We’ve been working with the destination marketing organisation (DMO) Love Oban to drive visitor numbers and promote local businesses.
Client Overview
Love Oban is the destination marketing organisation for the vibrant region of Oban & Lorn, Scotland.
Blog Visit Increase: +40%
New Users: +34%
Businesses mentioned: 50+
The above figures refer to the 2024 calendar year.
The story so far
I have been working with the DMO Love Oban since 2022, supporting them with various content marketing activities such as social media management and blog content creation. The key objective - as with most DMOs - revolves around inspiration and information. Attracting visitors to the area, providing helpful in-destination information and promoting local businesses.
We support Love Oban with the ongoing production of high-quality, keyword-rich blog articles to:
Improve search engine performance
Drive direct website visits
Promote local businesses & events
In 2024, we saw an increase of 40% to the DMO’s blog and have mentioned over 50 local businesses across our articles.
This example shows the power of written content for DMOs. By employing keyword research, optimise copywriting tactics and specific audience insights a lot can be achieved – even with smaller budgets!
Let’s turn your story into a success!
Get in touch with me to discuss your organisations.
