Argyll & the Isles Tourism Cooperative
Supporting Argyll & the Isles Tourism Cooperative (AITC) in promoting the Scottish region of Argyll & the Isles to visitors through a mix of organic social media marketing, blog production and SEO optimisation.
Through the power of organic content creation, we’ve grown the DMO’s social media following by 55% and increased blog website visits by 32%.
Client Overview
Argyll & the Isles Tourism Cooperative (AITC) is the destination marketing organisation for the Argyll & the Isles region in Scotland. We have been growing its place brand ‘Wild About Argyll’ since 2022.
Following Increase: +3.5k followers across Facebook & Instagram
Organic Social Media Reach: +55% in 2024 compared to 2023
Blog Visits Increase: 32% increase; attributed to the majority of web traffic
The story so far
I started working with Argyll & the Isles Tourism Cooperative in October 2022 to help them grow their brand awareness and reach. The goal: Inspire as many visitors in the UK and abroad as possible to explore the spectacular region of Argyll & the Isles.
As with a lot of DMOs, budgets were limited and we mainly relied on the power of organic content creation and social media to drive the brand’s reach. Combining a mix of user-generated content on social media, keyword-specific blog articles and SEO website optimisation, we’ve helped them increase their audience to 46k+ across social media.
Additionally, I supported the DMO in engaging its membership by integrating automated email campaigns and targeted social media engagement with member businesses. When crafting SEO-optimised blog articles, we balanced providing key visitor information and mentioning member businesses, supporting membership acquisition and increasing search engine ranking. A win-win!
This example shows that by employing a mix of digital marketing tactics, an increase in content reach, website visits and social media following can be achieved – despite having limited budgets!
Lara has excelled in building our social media presence.
“Lara has a fantastic energy and commitment to her responsibilities, constantly embracing new and innovative approaches, learning from feedback and analytics and being mindful of the many types of stakeholders needs we need to service.”
Cathy Craig, CEO of Argyll & the Isles Tourism CooperativeLet’s turn your story into a success!
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