Collett’s Mountain Holidays
Supporting the walking holiday operator Collett’s Mountain Holiday in crafting a multi-touchpoint marketing presence that attracts new guests, nurtures existing relationships and turns passionate walkers into repeat bookers. A monthly retainer.
Client Overview
Collett’s Mountain Holidays operates walking holidays in some of Europe’s most spectacular destinations. Established in 1997, Collett’s prides itself in providing excellent experiences to its customers – starting at the very first point of contact.
Monthly marketing services include:
Email marketing content writing
SEO-optimised blogs
Paid campaign (Meta & Search)
Organic social media management
Website optimisation
Hubspot support (email automation)
Ad-hoc graphic design support
Some key successes:
Increased organic website traffic by 32% through SEO blog writing
Steadily grew the email marketing list and decreased unsubscribes
Increased lead-generation through paid Google ads
The story so far
I have been supporting Collett’s since November 2023 with a wide range of content marketing and design services, including email content writing, social media management and SEO optimisation. Together, we’ve elevated the brand presence of Collett’s across multiple channels, driven more leads via the website and grown our email list significantly. We’ve also implemented a set of automated email campaigns to continuously engage Collett’s customers beyond the point of booking as well as to encourage reviews and repeat bookings.
To improve Collett’s discoverability and drive lead-generation, I also produce weekly SEO-optimised blog articles, targeting specific keywords related to their audience and destinations. Over the past year, this has led to 51% more search terms ranking on page 1, which in turn increased organic web traffic by 32%.
Additionally, I support Collett’s with a variety of graphic design and web design services, including the design of their guest Walk Packs and handbooks (both print). This multi-touch approach allows us to create the best guest experience possible!
I feel very much part of Collett’s team, which is how I approach all my on-going marketing support clients. We are one team, with one mission – I’m just an extra pair of hands to help achieving it!
